Google Adwords - Adwords PPC

Google AdWords is a fantastic vehicle for promoting your business. However, it's also an easy way to burn through a pile of marketing cash. Advertise to people searching on Google and on the advertising network, reach people actively looking for information about your products and services online, and the costs are easy to control.

AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines.

With PPC tools (Pay per Click advertising) you pay only when people click on your ad. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.Google.com or the relevant local/national google server, ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results. We offer “Quality Clicks”, with more specific keywords that sell better
The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business.