Media Plan

The largest category in your advertising budget is likely to be your media costs, the dollars you spend for air time on radio, or for ad space in newspapers, magazines, Internet Marketing, and more. Because of this, it makes sense to have a sound plan to manage that investment. You'll want to describe strategies for achieving them, so you'll have to organize the day-to-day tasks of carrying out the strategies. The tool you'll need to do this is a media plan that begins with an overview and works its way down to the details. Online media planning today helps planners new to digital channels get up to speed quickly.
Online marketing presents a richer choice of media formats, targeting and messaging than any other media channel. Harnessing this potential involves building on the principles of traditional media planning and using new toolkits, and matching the right formats and sites with the right media properties - all in a market that offers a daunting array of options. There are new metrics to track that transform accountability, and new models for trading media space.

Planning online campaigns starts with understanding the customer, setting clear marketing objectives and supporting them with strong tracking systems. So, marketers can know the exact ingredients that created a campaign's success. The explosive growth of formats has given media planners limitless choice, with convergence delivering the benefits of TV, software, press, social media and networks.
By adding more websites to the media plan, the campaign will often touch more people, without automatically clocking up high wastage. Web media are delivering high brand impact as well as strong direct response. Online Advertising operations issues are of rising importance and these teams are key to effective campaign delivery and performance. In fact, effective project management is key to the delivery of online advertising campaigns.

Media planning is the process of choosing a course of action. Let's start with basic vocabulary. The term you'll hear most often is CPM, or cost per thousand. CPM analysis is the method media buyers use to convert various rate and circulation options to relative terms. CPM represents the cost of reaching one thousand people via different types of media. By finding this information and calculating this cost for each of your options, you can give them a numerical ranking for comparison. In conclution, CPM is a basic media concept.