Yahoo! Search Marketing

With your Yahoo! Search Marketing account, you can advertise online where more and more customers are going every day to learn about, shop for and buy products and services. Signing up for an account allows you to advertise your business in search results on Yahoo! and other popular sites in the Yahoo! distribution network.

Even if your business is a traditional brick-and-mortar store and you don’t sell anything online, you can still use the advertising distribution tactics, Sponsored Search (a pay-per-click ad distribution tactic that displays your ads in search results on the Yahoo! network for search queries related to your keywords) and Content Match (a pay-per-click campaign tactic that helps your ads appear throughout the Yahoo! distribution network. With Content Match, a number of variables can be used to determine your ad’s placement, including the content of your ad title, description and landing page, as well as user information, and other relevant data) to attract potential customers to your business. Yahoo! Search Marketing can be beneficial to most businesses, whether you’re selling online products, promoting business services or providing media and information on your website.

You’re only charged when your ad is clicked, allowing you to maximize your return-on-investment. The amount you’re actually charged each time your ad is clicked depends on two things: your bid and your ad’s quality. There is no minimum monthly spending obligation or contract required when you advertise with Yahoo! Search Marketing. You determine how much you spend each month by setting a bid and daily spending limit, and you can turn off your advertising and stop your spending at any time.